ANDY McINERNEY

After COVID lockdowns, PTV and Department of Transport wanted Victorians to start travelling again on public transport. This campaign welcomed them back.

Creating a positive animation style, we showed the city coming back to life, waking up to a bright new day and improved, free-flowing services.

With daily announcements from the Premier, the COVID landscape was shifting constantly. We rolled with the changes across hundreds of assets spanning TV, digital, social, OOH and print.