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CPA AUSTRALIA
LEAD THE CHANGE
With traditional tax work drying up, public accountants feared they were becoming redundant.
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So we told them to embrace disruption – and lead it. Because even businesses like Uber can’t exist without accountants.
We changed their identity from being tax accountants stuck in offices full of filing cabinets, to being cloud-based entrepreneurs leading businesses into tomorrow.
OH, BEFORE YOU GO...
I DID THESE TOO.
This was one of several acquisition campaigns I created for the CPA Program.
JUST ONE MORE...
As creative lead on the account for five years, I actually did more of these, so I'm letting you off the hook showing you two.
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